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Beyond, Inc. completes acquisition of Zulily, supercharging its off-priced business

Mar 07, 2024•almost 2 years ago

Acquiring Company

Beyond

Acquired Company

Zulily

MidvaleSalt Lake CityRetailFashionE CommerceRetailFashionE Commerce

Description

Beyond, Inc., the owner of online retail giants Overstock and Bed Bath & Beyond, has announced the acquisition of the intellectual property and other brand assets of Zulily, the flash sale pioneer and ecommerce retailer. This strategic move is designed to further strengthen Beyond's position in the off-price market, enhancing value for customers on the products they’re looking for, and complementing Beyond’s suite of brands.

Company Information

Company

Beyond

Location

Midvale, Utah, United States

About

Beyond, Inc. is an ecommerce expert based in Midvale, Utah, with a singular focus on connecting consumers with products and services that unlock their homes’ potential. The company owns Overstock, Bed Bath & Beyond, Baby & Beyond, and other related brands and associated intellectual property. Its suite of online shopping brands features millions of products for various life stages, and Beyond regularly posts information about the company and related matters on its Newsroom and Investor Relations pages on its website, Beyond.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed