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Miivo AI acquires First Five for sports growth

PRIVATEOct 08, 2026

Acquiring Company

Miivo Holdings

Acquired Company

First Five

TorontoSwitzerlandSoftwareArtificial IntelligenceSaaSAnalyticsMachine LearningSportsConsulting

Description

Miivo AI has announced the acquisition of Swiss sports advisory firm First Five, paying CHF 288,000 for the deal. This move allows Miivo to adopt a vertical strategy in the sports industry while enhancing its AI-based services. The acquisition will enable First Five to in-house its technology implementation services, optimizing its value proposition. Miivo aims to leverage First Five's expertise to bolster its offerings and expand its market reach.

Company Information

Company

Miivo Holdings

Location

Toronto, Ontario, Canada

About

Miivo Holdings Corp. MIVO (OTCQB: MIVOF) is transforming how small and mid-market companies access actionable business intelligence by leveraging artificial intelligence to deliver enterprise-grade insights at an accessible scale. Miivo's AI-powered platform helps owners and operators improve decision-making across operations, customer engagement and financial performance.

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Frequently asked

Who acquired First Five?

First Five was acquired by Miivo Holdings, based in Toronto. The deal was reported on October 8, 2026. Miivo Holdings Corp. Miivo Holdings is privately held and operates in Software.

When did Miivo Holdings acquire First Five?

Miivo Holdings's acquisition of First Five was reported on October 8, 2026. Miivo AI has announced the acquisition of Swiss sports advisory firm First Five, paying CHF 288,000 for the deal. This move allows Miivo to adopt a vertical strategy in the sports industry while enhancing its AI-based services. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does First Five do?

First Five is a sports advisory firm based in Switzerland. They provide strategic consulting services to sports organizations and athletes. The firm focuses on enhancing performance and business strategies in the sports industry. It is privately held, operating in Sports, and is based in Switzerland.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.