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Cross River to acquire Accrue for wallets

PRIVATEOct 20, 2026

Acquiring Company

Cross River

Acquired Company

Accrue

Financial ServicesSoftwareLending And InvestmentsPaymentsFinancial Services

Description

Cross River Bank's parent, CRB Group, Inc., has agreed to acquire Accrue, a fintech company focused on customer loyalty at the payment layer. The deal expands Cross River's embedded financial infrastructure with integrated wallet capabilities. The acquisition is described as another milestone in Cross River's expansion of its embedded finance offerings.

Company Information

Company

Cross River

About

Cross River is a fast-growing financial services organization that merges the forward-thinking offerings of a technology company with the established expertise and traditional services of a bank. Since its founding in 2008, Cross River has developed strategic partnerships with leading technology companies, marketplace lenders and payment providers, while maintaining a strong focus on regulatory compliance and consumer protection. Cross River provides a highly secure, API-based banking platform and comprehensive suite of products encompassing lending, payments, risk management and Banking-as-a-Service (BaaS) offerings to deliver responsible financial solutions that empower businesses and consumers anytime, anywhere. Cross River Bank is a New Jersey state-chartered FDIC insured bank. For more information, please visit Cross River’s website at www.crossriver.com or Twitter @crossriverbank.

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Frequently asked

Who acquired Accrue?

Accrue was acquired by Cross River. The deal was reported on October 20, 2026. Cross River is a fast-growing financial services organization that merges the forward-thinking offerings of a technology company with the established expertise and traditional services of a bank. Cross River is privately held and operates in Financial Services.

When did Cross River acquire Accrue?

Cross River's acquisition of Accrue was reported on October 20, 2026. Cross River Bank's parent, CRB Group, Inc., has agreed to acquire Accrue, a fintech company focused on customer loyalty at the payment layer. The deal expands Cross River's embedded financial infrastructure with integrated wallet capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Accrue do?

Accrue is a fintech company powering modern customer loyalty at the payment layer. It is privately held, operating in Financial Services.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.