RealTruck, Inc. acquires Protex to enhance 3D product configuration and AR platform
Acquiring Company
RealTruck
Acquired Company
Protex
Ann ArborDenverE CommerceFashionAutomotiveSoftwareDescription
RealTruck, Inc., the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts, has acquired Protex, the automotive aftermarket industry's most innovative web-based 3D product configuration and augmented reality ('AR') platform. By combining Protex's 3D/AR technology with RealTruck's leading product portfolio and best-in-class website, consumers will be able to see their fully outfitted vehicle in both 3D and AR, thus making it easier for them to understand all the ways they can customize their truck to match their lifestyle. This strategic acquisition reinforces RealTruck's ongoing commitment to build and foster a growing community of truck owners and enthusiasts.
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Frequently asked
Who acquired Protex?
Protex was acquired by RealTruck, based in Ann Arbor. The deal was reported on July 25, 2024. RealTruck, Inc. is the premier vertically integrated truck, Jeep® and off-road parts and accessories company in North America and is headquartered in Ann Arbor, Mich. RealTruck is privately held and operates in E Commerce.
When did RealTruck acquire Protex?
RealTruck's acquisition of Protex was reported on July 25, 2024. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Protex do?
Protex combines deep industry experience with extensive technical knowledge to provide our clients with strategic initiatives and thoughtful execution. It is privately held, operating in Software, and is based in Denver.
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