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Super League acquires Supersocial in Roblox deal

May 01, 20258 months ago

Acquiring Company

Super League

Acquired Company

Supersocial

Santa MonicaNew AlbanyAdvertisingSoftware

Description

Super League has acquired Supersocial, enhancing its brand integration capabilities in the Roblox ecosystem. The acquisition allows Super League to consolidate its position and improve offerings to advertisers. Together, they will have an impressive scale of user engagements across Roblox. The deal is seen as part of a broader trend of consolidation within the Roblox partner landscape.

Company Information

Company

Super League

Location

2450 Colorado Avenue

Santa Monica, California, United States

About

Super League is the leader in playable media, helping brands break through by making their stories not just seen but played across mobile games and the world’s top immersive platforms such as Roblox, Minecraft & Fortnite. With proprietary tech, award-winning creators, and a global content engine, we turn attention into action and play into brand impact.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed