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Hightouch acquires Strata for marketing integration growth

PRIVATEOct 09, 2026

Acquiring Company

Hightouch

Acquired Company

Strata Identity

San FranciscoBoulderSoftwareSoftware

Description

Hightouch has acquired Strata to enhance its integration capabilities within the marketing stack. This acquisition allows Hightouch to provide marketing teams with more data-driven insights through AI agents. Strata, founded in 2024, specializes in connecting marketing tools without coding requirements.

Company Information

Company

Hightouch

Location

San Francisco, California, United States

About

Hightouch is a data and AI platform for marketing and personalization. Find insights, run campaigns, and build AI agents with all of your data.

Fundz sees it the moment Hightouch makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Frequently asked

Who acquired Strata Identity?

Strata Identity was acquired by Hightouch, based in San Francisco. The deal was reported on October 9, 2026. Hightouch is a data and AI platform for marketing and personalization. Find insights, run campaigns, and build AI agents with all of your data. Hightouch is privately held and operates in Software.

When did Hightouch acquire Strata Identity?

Hightouch's acquisition of Strata Identity was reported on October 9, 2026. Hightouch has acquired Strata to enhance its integration capabilities within the marketing stack. This acquisition allows Hightouch to provide marketing teams with more data-driven insights through AI agents. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Strata Identity do?

A startup called Strata Identity working in the area of identity orchestration, a platform that promises to bridge those gaps, is today announcing a round of funding, underscoring the market demand for tools like these. It is privately held, operating in Software, and is based in Boulder.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.