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ANTA Sports acquires 29.06% of PUMA SE

PRIVATEOct 07, 2026

Acquiring Company

ANTA Sports Products Limited

Acquired Company

Puma SE

ChinaHerzogenaurachSportsFashionRetailRetail

Description

ANTA Sports Products Limited has finalized the acquisition of 29.06% of PUMA SE from ArtémisSAS for €1.505 billion. This transaction marks ANTA Sports as the largest shareholder of PUMA, enhancing its global competitive edge. ANTA aims to leverage its experience to support PUMA's strategic transformation while respecting its brand identity. This acquisition is a pivotal move in ANTA's global multi-brand strategy.

Company Information

Company

ANTA Sports Products Limited

Location

China

About

ANTA Sports is a leading global multi-brand sportswear group. The company focuses on the design, manufacture, and marketing of sports apparel and footwear. With a commitment to enhancing its competitive edge, ANTA Sports aims for global multi-brand expansion. It operates a network of various brands including its flagship ANTA brand.

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Frequently asked

Who acquired Puma SE?

Puma SE was acquired by ANTA Sports Products Limited, based in China. The deal was reported on October 7, 2026. ANTA Sports is a leading global multi-brand sportswear group. The company focuses on the design, manufacture, and marketing of sports apparel and footwear. ANTA Sports Products Limited is privately held and operates in Sports.

When did ANTA Sports Products Limited acquire Puma SE?

ANTA Sports Products Limited's acquisition of Puma SE was reported on October 7, 2026. ANTA Sports Products Limited has finalized the acquisition of 29.06% of PUMA SE from ArtémisSAS for €1.505 billion. This transaction marks ANTA Sports as the largest shareholder of PUMA, enhancing its global competitive edge. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Puma SE do?

Puma SE is a globally recognized sportswear manufacturer known for its athletic and casual footwear, apparel, and accessories. Founded in 1948, Puma has a significant market presence and collaborates with various athletes and celebrities. It is privately held, operating in Retail, and is based in Herzogenaurach.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.