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Trusted by
Acquiring Company
Cloud Technologies
Acquired Company
TrueData
San AntonioAdvertisingAnalyticsMarketingDescription
Cloud Technologies has acquired the audience data business and the TrueData brand from ID5. The audience business will operate as a wholly owned subsidiary under the TrueData name in North America. ID5 retains its identity graph and related resources, indicating a strategic focus shift. This sale allows ID5 to concentrate on its role as an identity provider rather than a competitor in audience data.
Fundz sees it the moment Cloud Technologies makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Frequently asked
Who acquired TrueData?
TrueData was acquired by Cloud Technologies. The deal was reported on October 9, 2026. Cloud Technologies is a data services company specializing in identity and audience data solutions. The company focuses on leveraging data for marketing and advertising purposes. Cloud Technologies is privately held and operates in Advertising.
When did Cloud Technologies acquire TrueData?
Cloud Technologies's acquisition of TrueData was reported on October 9, 2026. Cloud Technologies has acquired the audience data business and the TrueData brand from ID5. The audience business will operate as a wholly owned subsidiary under the TrueData name in North America. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does TrueData do?
TrueData is a leader in independent omnichannel identity resolution, connecting individuals and households to digital devices and empowering businesses to leverage first-party data for improved outcomes. It is privately held, and is based in San Antonio.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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