logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

OneMagnify completes acquisition of Guidance to enhance digital experience & eCommerce capabilities

Feb 19, 2025•10 months ago

Acquiring Company

OneMagnify

Acquired Company

Guidance

DetroitMarina Del ReyAdvertisingProfessional ServicesAppsSoftwareConsulting

Description

OneMagnify, a global leader in advanced analytics, customer insights, and AI-powered marketing solutions, has announced the acquisition of Guidance, a premier eCommerce agency specializing in enterprise-level digital commerce. This strategic acquisition strengthens OneMagnify's ability to provide comprehensive, data-driven digital solutions by integrating Guidance's best-in-class eCommerce expertise and long-standing technology partnerships with leading platforms such as Shopify Plus, Optimizely, Adobe Commerce, Big Commerce, and Salesforce Commerce.

Company Information

Company

OneMagnify

Location

Detroit, Michigan, United States

About

OneMagnify helps the world's leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions. Our 50 years of creative brand-building experience and deep industry vertical expertise effectively magnifies brands across digital channels, offering measurable results, and setting our clients apart from competitors. With more than 700 marketing, creative, technology, analytics, and AI experts, OneMagnify executes digital activation strategies with best-in-class technology platforms. Founded in 1967, OneMagnify is headquartered in Detroit with offices in Ann Arbor, Mich.; Louisville, Ky.; Wilmington, Del.; Charlotte, N.C.; Cologne, Germany; and Chennai, India.

Related People

Sign in to view contact details

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed