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Aditya Birla Lifestyle Brands acquires Reebok rights

PRIVATEJun 14, 20263 months ago

Acquiring Company

Grasim Industries

Acquired Company

Reebok

MumbaiBostonFinancial ServicesAngel InvestmentRetailSportsFashion

Description

Aditya Birla Lifestyle Brands Ltd has acquired the rights to Reebok in India, resulting in a significant doubling of the brand's sales over the past three years. The company plans to aggressively expand the store network by adding 40-50 stores annually. ABLBL's strategy focuses on market opportunities in both emerging and metro areas, driving growth through product innovation.

Company Information

Company

Grasim Industries

Location

Mumbai, Maharashtra, India

About

Grasim Industries is a leading player in the manufacturing sector with diversified interests including cement and paints. The company is committed to sustainability and innovation in its operations. Grasim focuses on building strong management teams across its business divisions to drive growth.

Fundz sees it the moment Grasim Industries makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Predictive Intelligence
Strategic

ML-powered predictions for Grasim Industries's next move

Learn about Strategic plan

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Reebok?

Reebok was acquired by Grasim Industries, based in Mumbai. The deal was reported on June 14, 2026. Grasim Industries is a leading player in the manufacturing sector with diversified interests including cement and paints. The company is committed to sustainability and innovation in its operations. Grasim Industries is privately held and operates in Financial Services.

When did Grasim Industries acquire Reebok?

Grasim Industries's acquisition of Reebok was reported on June 14, 2026. Aditya Birla Lifestyle Brands Ltd has acquired the rights to Reebok in India, resulting in a significant doubling of the brand's sales over the past three years. The company plans to aggressively expand the store network by adding 40-50 stores annually. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Reebok do?

Enjoy The Fall Sitewide Sale until 10/16. Now including fan-favorites that rarely get marked down. Exclusions apply. Zig Dynamica 4 is ready for any adventure with an athletic build that’s both comfortable and stylish. It is privately held, operating in Sports, and is based in Boston.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 285,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.