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Census completes acquisition of Fulcrum to advance data collaboration and modeling

PRIVATEJul 17, 2024

Acquiring Company

Census

Acquired Company

Fulcrum

San FranciscoNew YorkOtherSoftwareSoftwareData And AnalyticsScience And EngineeringArtificial IntelligenceInsurance

Description

Census, the #1 data activation and reverse ETL platform, has announced its acquisition of Fulcrum, an AI-led growth platform for business teams. This acquisition will create a foundation for AI-driven data collaboration between data and business teams, enabling more precise, data-driven growth strategies.

Quick answer

Census is acquiring Fulcrum, announced July 17, 2024. Census is based in San Francisco, California, United States.

How much did Census pay for Fulcrum?
The deal value was not disclosed.
What does Census do?
Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace.
Where are Census and Fulcrum based?
Census is based in San Francisco, California, United States. Fulcrum is based in New York, New York, United States.
Who are the decision-makers at Census?
Fundz holds 1 contact at Census. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Census

Location

San Francisco, California, United States

About

Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace. Leading enterprises including HubSpot, Activision, Canva, Orangetheory Fitness, Rippling, and Notion use Census to unite all their teams and applications around a single source of truth, achieving outcomes like reducing Customer Acquisition Costs by 50%, personalizing marketing for 170 million users, and reducing support times by 98%.

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Frequently asked

Who acquired Fulcrum?

Fulcrum was acquired by Census, based in San Francisco. The deal was reported on July 17, 2024. Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace. Census is privately held and operates in Other.

When did Census acquire Fulcrum?

Census's acquisition of Fulcrum was reported on July 17, 2024. Census, the #1 data activation and reverse ETL platform, has announced its acquisition of Fulcrum, an AI-led growth platform for business teams. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Fulcrum do?

Based in Denver, Fulcrum helps customers take control of their data to deliver targeted, personalized experiences that increase user engagement and accelerate conversion. It is publicly traded (FULC), operating in Software, and is based in New York.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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