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MySize to acquire EyeFitU assets for AI expansion

PUBLIC · MYSZMar 23, 2026

Acquiring Company

MySize

Acquired Company

EyeFitU

IsraelSwitzerlandInformation TechnologyCommerce and ShoppingE CommerceFashionRetailinformation technology & servicesArtificial IntelligenceFashion

Description

MySize, Inc. announced its subsidiary Naiz Fit has signed a non-binding LOI to acquire selected assets of EyeFitU AG. This acquisition aims to enhance Naiz Fit's AI-powered sizing platform and expand its global customer base. EyeFitU's annual recurring revenue and established brand relationships are expected to be accretive to MySize's operations post-acquisition. The deal is pending due diligence and customary approvals.

Company Information

Company

MySize

Location

HAYARDEN 4, POB 1026

Israel

About

MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website: www.mysizeid.com. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and Twitter. Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry. Register here for a free plan of MySizeID solution for your online store.Please click here to download MySizeID for iOS.Please click here to download MySizeID for Android. To learn more about MySize and for additional information, please visit: our website: www.mysizeid.com.

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Frequently asked

Who acquired EyeFitU?

EyeFitU was acquired by MySize, based in Israel. The deal was reported on March 23, 2026. MySize, Inc. MySize is publicly traded (MYSZ) and operates in Information Technology.

When did MySize acquire EyeFitU?

MySize's acquisition of EyeFitU was reported on March 23, 2026. MySize, Inc. announced its subsidiary Naiz Fit has signed a non-binding LOI to acquire selected assets of EyeFitU AG. This acquisition aims to enhance Naiz Fit's AI-powered sizing platform and expand its global customer base. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does EyeFitU do?

EyeFitU provides digital sizing and fit solutions targeted at international fashion retailers. The company specializes in algorithms and applications that enhance online shopping experiences. It is privately held, operating in Artificial Intelligence, and is based in Switzerland.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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