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Anta Sports completes acquisition of Puma stake

PRIVATEOct 07, 2026

Acquiring Company

Anta Sports Products Limited

Acquired Company

Puma SE

XiamenHerzogenaurachManufacturingSportsFashionRetailSportsFashionRetail

Description

Anta Sports Products Limited has successfully acquired a 29.06 percent stake in Puma SE, becoming the largest shareholder. The acquisition involved around 43 million shares at a price of 35 euros each, totaling approximately 1.5 billion euros. Puma will continue to operate as an independent company post-acquisition. Both companies see long-term potential for growth and collaboration amidst Puma's restructuring efforts.

Company Information

Company

Anta Sports Products Limited

Location

Xiamen, Fujian, China

About

Anta Sports Products Limited is a leading Chinese sporting goods company. It specializes in the design, manufacture, and marketing of sports apparel and footwear. Anta aims to become one of the top three sports brands globally. The company focuses on expanding its market presence and enhancing brand value.

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Frequently asked

Who acquired Puma SE?

Puma SE was acquired by Anta Sports Products Limited, based in Xiamen. The deal was reported on October 7, 2026. Anta Sports Products Limited is a leading Chinese sporting goods company. It specializes in the design, manufacture, and marketing of sports apparel and footwear. Anta Sports Products Limited is privately held and operates in Manufacturing.

When did Anta Sports Products Limited acquire Puma SE?

Anta Sports Products Limited's acquisition of Puma SE was reported on October 7, 2026. Anta Sports Products Limited has successfully acquired a 29.06 percent stake in Puma SE, becoming the largest shareholder. The acquisition involved around 43 million shares at a price of 35 euros each, totaling approximately 1.5 billion euros. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Puma SE do?

Puma SE is a global sports brand known for its innovative athletic and casual footwear, apparel, and accessories. Founded in 1948, Puma has established itself as a reputable player in the sportswear market. It is privately held, operating in Sports, and is based in Herzogenaurach.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.