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Acquia To Acquire Widen, Advancing Acquia Open Digital Experience Platform

Sep 08, 2021•over 4 years ago

Acquiring Company

Acquia

Acquired Company

Widen

Bostoninformation technology & servicesSoftware

Description

Acquia today announced that it has agreed to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software. Widen unites digital assets such as rich media, product information and marketing copy in a single workflow and provides an intuitive interface to democratize access for marketers to all of a brand’s resources. By providing a foundation for collaboration, coordination and control of the full digital content lifecycle, Widen will enable marketers and website builders to create richer and more distinctive customer experiences using Acquia Open Digital Experience Platform (DXP).

Company Information

Company

Acquia

Location

53 State St

Boston, Massachusetts, United States

About

Acquia empowers ambitious digital innovators to deliver fast, intuitive digital experiences that make a real difference for their customers, employees, and communities. As the leading Drupal company, we offer a complete platform that supports every stage of their website’s lifecycle, from development to delivery, backed by enterprise-grade security, scalability, and performance. Drupal is the leading open source content management system (CMS) that powers millions of websites globally, known for its flexibility, security, and robust community. Our portfolio also includes solutions for digital asset management, website optimization, accessibility and accelerating activation. Organizations use our platform to lower their time to market and drive improved digital engagement and conversions.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed