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LaunchZee 5 has launched ZAP, its new advertiser platform powered by Saptharushi, aimed at enhancing audience engagement and advertising effectiveness.
Nov 02, 2026
MumbaiMedia And EntertainmentMusicPublishingDigital MediaBroadcastingFilmFilm ProductionDigital Entertainment
Product Description
Zee 5's new platform, ZAP, focuses on audience intelligence and activation, helping advertisers reach relevant audiences and achieve better campaign results while adhering to privacy regulations.
Company Information
Company
Zee Entertainment Enterprises
Location
Mumbai, Maharashtra, India
About
Zee Entertainment Enterprises Ltd (ZEEL) is a media and entertainment company, operating in South Asia, and has diversified into broadcasting, digital and motion picture business. ZEEL has a presence in music publishing, real estate, education, infrastructure, energy, finance and technology as a part of the Essel Group.
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