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LaunchRxBenefits, Inc. launches Illuminate Rx, a new pharmacy benefits manager aimed at improving plan performance for businesses.

Sep 10, 2025
BirminghamHealth CareEmployee BenefitsInsurance

Product Description

RxBenefits, Inc. announced the addition of Illuminate Rx to its PBM marketplace, providing clients with a new option designed to address the challenges of high-cost medications and enhance transparency and flexibility.

Company Information

Company

RxBenefits

Location

3700 Colonnade Parkway

Birmingham, Alabama, United States

About

RxBenefits is the nation's first and leading technology-enabled pharmacy benefits optimizer (PBO) with more than 1,200 pharmacy pricing, data, and clinical experts working together to deliver prescription benefit savings to employee benefits advisors and their self-insured clients. Serving more than 3 million members, RxBenefits brings market-leading purchasing power, independent clinical solutions, and high-touch service to its customers – ensuring that all plan sponsors, regardless of size, can provide an affordable and valuable pharmacy benefits plan to their employees. The company is headquartered in Birmingham, Alabama.

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Fundz sees it the moment RxBenefits ships something new, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.