logo
Intelligence
Monitoring
Tools
logo
Intelligence
Monitoring
Tools

Mars Launches M&M'S Peanut Butter Ice Cream Cookie Sandwich to Celebrate National Peanut Butter Day

Jan 21, 202511 months ago
McleanFood And Beverage

Product Description

To celebrate National Peanut Butter Day, Mars is introducing the M&M'S Peanut Butter Ice Cream Cookie Sandwich, a nostalgic treat combining M&M'S Milk Chocolate Minis, sugar cookies, and peanut butter ice cream.

Company Information

Company

Mars

Location

Mclean, Virginia, United States

About

Mars, Inc. is a privately held global company specializing in food and veterinary services, founded in 1911 by Franklin Clarence Mars in Tacoma, Washington. Known for its extensive portfolio, Mars has established itself as a significant player in the confectionery, food, and pet care sectors. The company is headquartered near Washington D.C. and has major manufacturing hubs in Chicago and Europe. Mars offers a wide range of products across three main categories. In confectionery and snacks, it features iconic brands like SNICKERS®, M&M's®, and Twix®. The food segment includes rice products under the Uncle Ben’s® brand, which has become a leading name in the U.S. market. In pet care, Mars provides nutrition and health products through well-known brands such as Pedigree®, Whiskas®, and Royal Canin®. With a strong global presence, Mars serves a diverse customer base, including general consumers, households, and pet owners.

Product Launch Insights

Based on market data
Market expansion signals
New product launches often coincide with market expansion initiatives

Related People