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LaunchLassa Tyres has launched a new range of winter and all-season tires to strengthen its global portfolio.
Jul 28, 2026
CologneManufacturingAutomotive
Product Description
During 'The Tire Cologne' event, Lassa Tyres presented five new products, including four winter tires and one all-season tire, completing the renewal of its winter tire range across all segments.
Company Information
Company
Lassa Tyres
Location
Cologne, North Rhine Westphalia, Germany
About
Lassa Tyres is an international brand that belongs to Brisa, a joint venture between the Sabancı Group and Bridgestone Corporation, the world's largest tire manufacturer. The company offers a wide range of tires, catering to both winter and all-season demands. With a focus on innovation and technology, Lassa Tyres aims to strengthen its global presence and competitiveness in key markets. The brand is committed to developing products that meet the evolving needs of customers worldwide.
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