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LaunchAssureful launched a new AI-driven Pay-As-You-Sell Commercial General Liability insurance for eCommerce merchants in partnership with CedCommerce.

Aug 12, 2026
SeattleArtificial IntelligenceE CommerceMachine LearningInsurance

Product Description

Assureful and CedCommerce announced the launch of a distribution program to provide usage-based insurance coverage for eCommerce merchants, addressing the unique risks faced in online selling.

Company Information

Company

Assureful

Location

Seattle, Washington, United States

About

Assureful is a nationally licensed Coverholder at Lloyd's of London. Assureful's proprietary 'Pay-as-you-Sell' Commercial General Liability Insurance policies have been designed specifically for eCommerce sellers. It uses Generative AI and Machine Learning to rate, price and underwrite mandatory insurance.

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Fundz sees it the moment Assureful ships something new, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Assureful shipped something new. Fundz reads product launches, trademark filings and hiring together.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.