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Who to call at Ascend Wellness Holdings, and when

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LaunchAscend Wellness Holdings and NuProject launch the ROOTS program to support cannabis businesses in preparing for corporate supply chains.

Apr 07, 2026
Rochelle ParkAgriculture and FarmingHealth CareRetailFarmingDietary SupplementsCannabisNutritionWellness

Product Description

Ascend Wellness Holdings, in partnership with NuProject, has launched the ROOTS program aimed at providing small cannabis businesses with tools and support to improve their operational and financial readiness for enterprise procurement opportunities.

Company Information

Company

Ascend Wellness Holdings

Location

Rochelle Park, New Jersey, United States

About

Ascend Wellness Holdings, Inc. (AWH) is a vertically integrated multistate cannabis operator with licenses and assets in Illinois, Michigan, Ohio, Massachusetts, New Jersey, Pennsylvania, and Maryland. AWH owns and operates 31 dispensaries and six state-of-the-art cultivation facilities, growing award-winning strains and producing a curated selection of products for retail and wholesale customers. AWH produces and distributes its in-house Simply Herb, Ozone, Ozone Reserve, Common Goods, Tunnel Vision, and Royale branded products. AWH also produces and distributes products on behalf of its brand partners including Miss Grass, Lowell Smokes, Flower by Edie Parker, 1906, and AiroPro.

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Fundz sees it the moment Ascend Wellness Holdings ships something new, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.