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Zartico Secures $20M To Help Tourism Offices Promote Local Destinations

PRIVATESep 20, 2022almost 4 years ago

Amount Raised

$20 Million

Salt Lake CityInformation TechnologySoftwareArtificial IntelligenceTravelAnalytics

Description

Despite representing 10% of the world’s GDP, the tourism industry has been one of the last to embrace big data and analytics. Darren Dunn and Jay Kinghorn experienced this firsthand — Dunn as a sales executive at various travel companies including FarePortal.com and Jay as an associate managing director at Utah’s office of tourism.

Company Information

Company

Zartico

Location

Salt Lake City, Utah, United States

About

Zartico is a leading visitor intelligence company purpose-built for place-based industries. Our solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey—spanning behavioral patterns, economic impact, and marketing effectiveness. Headquartered in Salt Lake City, Utah, Zartico serves a wide range of clients, such as destinations, resorts, attractions, arenas, and agencies.

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