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Yaga raises €4M in a pre-Series A round led by Specialist VC to scale its sustainable fashion marketplace.

PRIVATEOct 21, 2025

Amount Raised

€4 Million

Round Type

Pre-Series A

TallinnFashionRetail

Investors

Specialist VCH&M GroupTrind VenturesStartup Wise Guys

Description

Yaga, an online marketplace for second-hand fashion, has raised €4 million in a pre-Series A round. The funding will support Yaga's expansion opportunities in the Middle East and North Africa, team growth, and the development of existing markets. With over 12 million monthly visits, Yaga is a market leader in South Africa. This funding enables Yaga to strengthen its presence and promote sustainable consumption.

Quick answer

Yaga raised €4 Million in a Pre-Series A round, dated October 21, 2025. Investors: Specialist VC, H&M Group, Trind Ventures and Startup Wise Guys. Yaga is based in Tallinn, Harju Maakond, Estonia.

How much did Yaga raise?
Yaga raised €4 Million in a Pre-Series A round on October 21, 2025.
Who invested in Yaga?
Specialist VC, H&M Group, Trind Ventures and Startup Wise Guys are named as investors in this round.
What does Yaga do?
Yaga is an online marketplace for second-hand fashion, founded in Estonia in 2017.
Where is Yaga based and how big is it?
Yaga is based in Tallinn, Harju Maakond, Estonia.
Who are the decision-makers at Yaga?
Fundz holds 1 contact at Yaga. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Fashion and Retail around the same time

Companies in the same sectors as Yaga that raised within 45 days of this round, from Fundz verified event records.

  • Qween raised $111M on December 4, 2025.
  • ReplyAll raised $754K (Seed) on December 3, 2025.
  • ONYA raised $617K (Pre-Seed) on November 26, 2025.
  • Huha Wear raised $16M (Funding Round) on November 23, 2025.
  • Bombay Shaving Company raised $15M on November 12, 2025.
  • SKIMS raised $225M (Funding Round) on November 12, 2025.

Who to call at Yaga, and when

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Company Information

Company

Yaga

Location

Tallinn, Harju Maakond, Estonia

About

Yaga is an online marketplace for second-hand fashion, founded in Estonia in 2017. It operates the market-leading resale platform in South Africa, attracting over 12 million monthly visits. Yaga aims to promote sustainable consumption by offering items priced 50–80% below new retail. The company focuses on creating economic opportunities for sellers while enhancing customer experience through secure transactions.

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