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XCEL BRANDS, INC. Secures Up to $10 Million through Equity Distribution Agreement

PUBLIC · XELBAug 18, 2026•2 days ago

Amount Raised

$10 Million

Round Type

Post-IPO Equity

New YorkRetail

Investors

Maxim Group Llc

Description

On August 18, 2026, XCEL BRANDS, INC. entered into an Equity Distribution Agreement with Maxim Group LLC. This agreement allows the company to offer and sell up to $10 million of its common stock. The shares will be sold through the agent as sales agent or principal in compliance with regulatory requirements

Company Information

Company

Xcel Brands

Location

New York, New York, United States

About

Xcel Brands, Inc. is a leader and innovator in the acquisition, design, licensing, marketing, and retail sales of consumer brands. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder brands, pioneering an omnichannel sales strategy inclusive of interactive media, brick and mortar retail, and e-commerce. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies. With a team of over 50 designers and social media focused marketing executives, Xcel maintains control of product quality and promotion across all of its licensed product categories and distribution channels.

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