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WorkRex raised $220,000 in a pre-Seed round led by early stage VC Skalata to develop an AI assistant for personalized marketing campaigns.

Apr 22, 2024•over 1 year ago

Amount Raised

$220,000

Round Type

seed

MelbourneSoftwareSaasMarketingAdvertising

Investors

Skalata

Description

Melbourne startup WorkRex has secured a $220,000 investment from early stage VC Skalata to further develop its all-in-one customer marketing platform, which includes an AI assistant for automating personalized marketing campaigns.

Company Information

Company

WorkRex

Location

Melbourne, Victoria, Australia

About

WorkRex is a small business marketing startup that has developed an all-in-one customer marketing platform to help small-to-medium-sized businesses with growing communication channels, customer and employee demands.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech