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WiseLife raises Rs 8 Cr in a pre-Series A round led by Rukam Capital to enhance its eco-friendly yoga and fitness product offerings.

PRIVATEJul 07, 2025

Amount Raised

₹80 Million

Round Type

Pre-Series A

GurgaonHealth CareFitnessWellness

Investors

Aman GuptaAnupam MittalRitesh AggarwalNamita ThaparRukam Capital

Description

WiseLife has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. The funds will help WiseLife become India's go-to brand for premium, eco-friendly yoga mats and wellness products. The startup aims to expand its product lines and improve community engagement. WiseLife was featured on Shark Tank India Season 3, drawing interest from multiple sharks.

Quick answer

WiseLife raised ₹80 Million in a Pre-Series A round, dated July 7, 2025. Investors: Aman Gupta, Anupam Mittal, Ritesh Aggarwal, Namita Thapar and Rukam Capital. WiseLife is based in Gurgaon, Haryana, India.

How much did WiseLife raise?
WiseLife raised ₹80 Million in a Pre-Series A round on July 7, 2025.
Who invested in WiseLife?
Aman Gupta, Anupam Mittal, Ritesh Aggarwal, Namita Thapar and Rukam Capital are named as investors in this round.
What does WiseLife do?
WiseLife is a brand specializing in all yoga and home fitness essentials.
Where is WiseLife based and how big is it?
WiseLife is based in Gurgaon, Haryana, India. Fundz records about 23 employees.
Who are the decision-makers at WiseLife?
Fundz holds 1 contact at WiseLife. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Fitness and Wellness around the same time

Companies in the same sectors as WiseLife that raised within 45 days of this round, from Fundz verified event records.

  • Naluri raised $5M (Series B) on August 12, 2025.
  • Redi.Health raised $6M on August 1, 2025.
  • Innate-Essence raised $20M on August 1, 2025.
  • ApClub raised $231K (Pre-Seed) on July 22, 2025.
  • Cult.fit raised $2M (Funding Round) on July 18, 2025.
  • CosMoss raised an undisclosed amount (Seed) on July 15, 2025.

Who to call at WiseLife, and when

A new round usually means WiseLife is about to hire and buy. The teams that reach out first get the meeting.

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  • Who you already know at WiseLife, from your own LinkedIn network

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Company Information

Company

WiseLife

Location

Gurgaon, Haryana, India

About

WiseLife is a brand specializing in all yoga and home fitness essentials. Founded in 2022, the startup focuses on creating premium, eco-friendly yoga mats and wellness products that are both affordable and stylish. It offers a range of biodegradable yoga mats, fitness gear, and lifestyle accessories, aiming to elevate everyday wellness. WiseLife combines durability, design, and sustainability, making it accessible to a broad audience.

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