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WashWise raises $1.2 million in pre-seed financing to launch its debut product, Reset Spray, aimed at innovating clothing care between washes.

PRIVATEAug 10, 2026•about 2 hours ago

Amount Raised

$1.2 Million

Round Type

Seed

New YorkE CommerceFashion

Description

WashWise, a modern clothing care company, has secured $1.2 million in pre-seed financing through a SAFE round. The funding will support the launch of Reset Spray, a product designed to refresh and lightly cleanse clothes between washes. Founded by former trader Maria Cabral Menezes, the company aims to redefine consumer clothing care. The new spray helps extend the wear of garments and reduces the need for laundry and dry cleaning.

Company Information

Company

WashWise

Location

New York, New York, United States

About

WashWise is a modern clothing care company that is redefining how consumers care for garments between wears. Founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, the company aims to innovate clothing care solutions that address the 99% of a garment's life spent outside the washing machine. Their debut product, Reset Spray, is designed to refresh, de-wrinkle, deodorize, and lightly cleanse clothing between washes. WashWise seeks to build a new category of between-wear clothing care as consumers invest in higher-quality clothing and sustainable practices.

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