Melbourne adtech Vudoo raises $22M Series B led by Blue Sky Capital to expand US operations with in-ad checkout technology.
PRIVATENov 09, 2026
Amount Raised
$22 Million
Round Type
Series B
MelbourneSoftwareE CommerceRetail
Investors
Blue Sky Capital
Description
Vudoo, a Melbourne-based adtech company, has closed a $22 million Series B funding round led by US fund Blue Sky Capital with support from existing family office investors. The capital will be used to expand its overseas sales operations and develop its commerce technology platform. Vudoo's in-ad checkout technology allows consumers to purchase products directly within ads and videos, with the company now hiring executives to lead its North American expansion. The company aims to scale its interactive video commerce solution in the US market.
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Company Information
Company
Vudoo
Location
Melbourne, Victoria, Australia
About
Vudoo's innovative SaaS/AdTech platform enables brands, publishers and agencies to monetise content using its suite of e-commerce and content enhancement tools. This suite includes Vudoo's patent-pending, in-stream transaction feature, which allows customers to make purchases directly within videos, images or links. Vudoo also enhances content using in-stream transaction and clickable content features, which are all powered by a secure API gateway and world-leading analytics platform.
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MelbourneSoftwareE CommerceRetail