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B2B Sales Closing And Financing Platform Vartana Raises $12M

PRIVATEJan 24, 2023

Amount Raised

$12 Million

Round Type

Funding Round

Financial ServicesSoftwareCommerce And ShoppingFinance

Investors

I80 GroupAudacious VenturesFlex CapitalXerox VenturesMayfield

Description

The software-as-a-service (SaaS) industry is facing budget constraints and reductions in headcount as a result of the pandemic and the broader slowdown in tech. Companies have tightened up their budgets for SaaS purchases, looking to keep cash on hand while growing more efficiently.

Quick answer

Vartana raised $12 Million in a Funding Round round, dated January 24, 2023. Investors: I80 Group, Audacious Ventures, Flex Capital, Xerox Ventures and Mayfield.

How much did Vartana raise?
Vartana raised $12 Million in a Funding Round round on January 24, 2023.
Who invested in Vartana?
I80 Group, Audacious Ventures, Flex Capital, Xerox Ventures and Mayfield are named as investors in this round.
What does Vartana do?
Vartana is an AI–powered B2B enterprise sales and financing platform that enables vendors to close deals faster by offering instant credit decisions, flexible payment terms, and embedded checkout workflows.
Who are the decision-makers at Vartana?
Fundz holds 1 contact at Vartana, including the Co-founder & CEO. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Financial Services and Commerce And Shopping around the same time

Companies in the same sectors as Vartana that raised within 45 days of this round, from Fundz verified event records.

  • Till Payments raised $70M (Funding Round) on March 7, 2023.
  • Conquest Planning raised $18M (Series A) on February 8, 2023.
  • Streamex Corp. raised $603K (Seed) on February 8, 2023.
  • Streamex Corp. raised $2M (Seed) on February 3, 2023.
  • Streamex Corp. raised $234K (Seed) on January 25, 2023.
  • DailyPay raised $260M (Funding Round) on January 24, 2023.

Who to call at Vartana, and when

A new round usually means Vartana is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

Vartana

About

Vartana is an AI–powered B2B enterprise sales and financing platform that enables vendors to close deals faster by offering instant credit decisions, flexible payment terms, and embedded checkout workflows. Integrated into CRMs like Salesforce, HubSpot, Microsoft Dynamics, and Zoho, Vartana automates financing configurations, e–signature capture, and buyer communication. Founded in 2020 by Kush Kella and Ahmed Sharif and backed by $80 million in funding, Vartana helps software, hardware, and services vendors streamline sales and unlock working capital efficiently.

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Fundz sees it the moment Vartana raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

1 contact
Verified contactsKush K., Co-founder & CEO hiddenSee plans and pricing
Predictive Intelligence
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Vartana raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.