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Prosus leads a $3.6 million seed round for Brazil’s Ursula AI, developing emotionally aware digital characters. This investment aims to innovate AI interactions beyond traditional chatbots.

PRIVATEJul 11, 2025

Amount Raised

$3.6 Million

Round Type

Seed

Sao PauloSoftwareArtificial Intelligence

Investors

Norte VenturesBetaworksWorldbuildProsus VenturesVillage GlobalProsus

Description

Prosus joins a $3.6 million seed round for Brazil’s Ursula, an AI startup developing emotionally aware digital characters. The round was led by Village Global, with participation from Prosus Ventures and others. Ursula aims to transform AI interactions for gaming, education, and storytelling. This investment underscores Prosus' growing interest in Latin America's tech scene.

Quick answer

Ursula AI raised $3.6 Million in a Seed round, dated July 11, 2025. Investors: Norte Ventures, Betaworks, Worldbuild, Prosus Ventures, Village Global and Prosus. Ursula AI is based in Sao Paulo, Sao Paulo, Brazil.

How much did Ursula AI raise?
Ursula AI raised $3.6 Million in a Seed round on July 11, 2025.
Who invested in Ursula AI?
Norte Ventures, Betaworks, Worldbuild, Prosus Ventures, Village Global and Prosus are named as investors in this round.
What does Ursula AI do?
Ursula AI is an innovative startup from Brazil, focused on developing emotionally intelligent digital characters that utilize memory and symbolic AI.
Where is Ursula AI based and how big is it?
Ursula AI is based in Sao Paulo, Sao Paulo, Brazil.
Who are the decision-makers at Ursula AI?
Fundz holds 1 contact at Ursula AI. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Software and Artificial Intelligence around the same time

Companies in the same sectors as Ursula AI that raised within 45 days of this round, from Fundz verified event records.

  • CustomerInsights.AI raised an undisclosed amount (Grant) on August 25, 2025.
  • Genow raised $1.9M (Seed) on August 25, 2025.
  • Apate.ai raised $2.5M (Seed) on August 25, 2025.
  • Interhuman AI raised $2.3M (Pre-Seed) on August 25, 2025.
  • Aether raised $3.8M (Seed) on August 25, 2025.
  • Barti Software raised $12M (Series A) on August 25, 2025.

Who to call at Ursula AI, and when

A new round usually means Ursula AI is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Ursula AI raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Ursula AI, from your own LinkedIn network

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Company Information

Company

Ursula AI

Location

Sao Paulo, Sao Paulo, Brazil

About

Ursula AI is an innovative startup from Brazil, focused on developing emotionally intelligent digital characters that utilize memory and symbolic AI. The company aims to revolutionize AI interactions by creating evolving digital personas for various applications such as gaming, education, and storytelling. Founded by a team of Emmy winners and former professionals from renowned firms like Pixar and Google, Ursula seeks to offer its technology to global content creators. Their mission is to create lifelike digital beings that facilitate meaningful emotional experiences across different platforms.

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