UPFRONT secures $10M pre-seed funding to address SMB liquidity issues in MENA, led by Palm Ventures and SABAH.fund.
Amount Raised
$10 Million
Round Type
Pre-Seed
DubaiFinancial ServicesHealth CareFinanceMedicalFintechMhealthInvestors
Description
Dubai-based fintech startup UPFRONT has secured a $10 million pre-seed round to tackle cash flow inefficiencies for SMBs in the MENA region. The round was led by Palm Ventures and SABAH.fund, with additional participation from angel investors. The funding will facilitate product development and hiring in the UAE and Saudi Arabia. UPFRONT aims to develop a financial operating system designed for underserved SMBs.
Quick answer
Upfront raised $10 Million in a Pre-Seed round, dated October 1, 2025. Investors: Sabah.Fund and Palm Ventures. Upfront is based in Dubai, Dubai, United Arab Emirates.
- How much did Upfront raise?
- Upfront raised $10 Million in a Pre-Seed round on October 1, 2025.
- Who invested in Upfront?
- Sabah.Fund and Palm Ventures are named as investors in this round.
- What does Upfront do?
- UPFRONT is a B2B payments and BNPL platform, which focuses on financial analytics, payment orchestration, open banking, and working capital solutions to help SMBs increase their gross profits.
- Where is Upfront based and how big is it?
- Upfront is based in Dubai, Dubai, United Arab Emirates. Fundz records about 8 employees.
- Who are the decision-makers at Upfront?
- Fundz holds 2 contacts at Upfront, including the COO & Co-Founder. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in Financial Services and Finance around the same time
Companies in the same sectors as Upfront that raised within 45 days of this round, from Fundz verified event records.
- Earned raised $75M (Debt Financing) on September 3, 2025.
- FNZ raised $650M on November 12, 2025.
- Beeline Holdings raised $7.4M (Post-IPO Equity) on November 12, 2025.
- Lighter raised $68M (Funding Round) on November 11, 2025.
- OneLot raised $3.3M (Seed) on November 11, 2025.
- Upward raised $8M (Seed) on November 7, 2025.
Who to call at Upfront, and when
A new round usually means Upfront is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Upfront raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Upfront, from your own LinkedIn network
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Related People
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