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Upexi, Inc. Secures Loan Modification with BitGo Prime
PRIVATESep 09, 2026•6 days ago
Amount Raised
$57.3 Million
Round Type
Debt Financing
AdvertisingE CommerceFashionRetail
Investors
Bit Go Prime, Llc
Description
On September 9, 2026, Upexi, Inc. entered into a Loan Borrower Request with BitGo Prime, LLC. This Loan Confirmation modifies existing loan terms, reducing the interest rate from 11.5% to 7.5% per annum. The arrangement reflects approximately $57.3 million of borrowings.
Company Information
Company
Upexi
About
Upexi is a multifaceted brand owner with established brands in the health, wellness, pet, beauty, and other growing markets. We operate in emerging industries with high growth trends and look to drive organic growth of our current brands. We focus on direct to consumer and Amazon brands that are scalable and have anticipated, high industry growth trends. Our goal is to continue to accumulate consumer data and build out a significant customer database across all industries we sell into. The growth of our current database has been key to the year over year gains in sales and profits. To drive additional growth, we have and will continue to acquire profitable Amazon and eCommerce businesses that can scale quickly and reduce costs through corporate synergies. We utilize our in-house, SaaS programmatic ad technology to help achieve a lower cost per acquisition and accumulate consumer data for increased cross-selling between our growing portfolio of brands.
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