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Unit1 Studio secures €23.3 million to scale avatar concerts beyond the ABBA Voyage model. The equity round was led by Balderton Capital with participation from existing investors.
PRIVATESep 21, 2026•about 3 hours ago
Amount Raised
€23.3 Million
Round Type
Venture - Series Unknown
Greater LondonMusicPerforming Arts
Investors
Paul Mc GuinnessGilston MusicMercuriBalderton Capital
Description
Unit1 Studio has raised €23.3 million (£20 million) in new financing to enhance its avatar concert technology. The funding round combines an oversubscribed equity investment and production financing. Balderton Capital led the round, joined by existing investors Mercuri, Gilston Music, and Paul McGuinness. The company aims to transform the avatar concert landscape by moving beyond single-location events.
Company Information
Company
Unit1 Studio
Location
Greater London, England, United Kingdom
About
Unit1 Studio is a London-based producer of avatar concerts, which recreate live performances by artists to connect fans with musicians regardless of time or geography. The company leverages innovative technology to scale avatar concerts beyond traditional one-venue models. Led by industry veterans, Unit1 Studio aims to make avatar concerts commercially viable for a broader range of artists.
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