Snacking brand Troovy raises Rs 100 crore in Series B led by Fireside Ventures and Sharrp Ventures. Funds will support R&D, manufacturing expansion, and distribution scaling.
Amount Raised
₹1 Billion
Round Type
Series B
GurugramFood and BeverageHealth CareNutritionInvestors
Description
Clean-label snacking brand Troovy has closed a Series B funding round of Rs 100 crore, led by Fireside Ventures and Sharrp Ventures. This round is twice the amount raised in the company's Series A in January 2026. The capital will be deployed for R&D expansion, manufacturing capacity increases, and scaling distribution across quick commerce and offline channels. The funding comes as India's healthy snacking market grows exponentially, driven by rising health consciousness and regulatory changes around front-pack labeling.
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