Trax Secures $50 Million in Funding to Revolutionize AI-Driven Merchandising and Image Recognition for Retail
Amount Raised
$50 Million
Round Type
Funding Round
United StatesE CommerceFashionRetailRetail TechnologyInvestors
Description
Trax announces the completion of a $50 million venture debt investment from Deutsche Bank Private Credit & Infrastructure. This funding accelerates Trax's investment in Signal-Based Merchandising, a dynamic new solution leveraging Trax's computer vision, shopper audience, and crowd merchandising scale to drive higher ROI for brands and retailers on their investment in retail execution.
Quick answer
Trax raised $50 Million in a Funding Round round, dated January 22, 2024. Investors: Deutsche Bank Private Credit & Infrastructure. Trax is based in United States.
- How much did Trax raise?
- Trax raised $50 Million in a Funding Round round on January 22, 2024.
- Who invested in Trax?
- Deutsche Bank Private Credit & Infrastructure is named as investors in this round.
- What does Trax do?
- Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable.
- Where is Trax based and how big is it?
- Trax is based in United States.
- Who are the decision-makers at Trax?
- Fundz holds 1 contact at Trax. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in E Commerce and Fashion around the same time
Companies in the same sectors as Trax that raised within 45 days of this round, from Fundz verified event records.
- Kushal's raised $34M (Funding Round) on February 28, 2024.
- Homage raised $5M on February 28, 2024.
- Kushal's raised $3.7M (Seed) on February 28, 2024.
- Sparqle raised $1.3M (Seed) on February 23, 2024.
- Kirkland's raised $12M (Debt Financing) on January 26, 2024.
- eComID raised $3M (Pre-Seed) on March 4, 2024.
Who to call at Trax, and when
A new round usually means Trax is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Trax raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Trax, from your own LinkedIn network
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Fundz sees it the moment Trax raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Trax raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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