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The Folklore Group raised $3.4M in a seed funding round led by Benchstrength to help diverse brands enter global stores

PRIVATEApr 18, 2024

Amount Raised

$3.4 Million

Round Type

Seed

United StatesCommerce and ShoppingClothing And Apparel

Investors

Slauson & Co.Black Tech Nation VenturesTechstarsBenchstrength

Description

Amira Rasool, the founder of The Folklore Group, raised $3.4 million in a seed funding round to support diverse brands from emerging markets. The funding round, led by Benchstrength, will help the startup introduce new services to assist brands with scaling, including capital and talent.

Quick answer

The Folklore Group raised $3.4 Million in a Seed round, dated April 18, 2024. Investors: Slauson & Co., Black Tech Nation Ventures, Techstars and Benchstrength. The Folklore Group is based in United States.

How much did The Folklore Group raise?
The Folklore Group raised $3.4 Million in a Seed round on April 18, 2024.
Who invested in The Folklore Group?
Slauson & Co., Black Tech Nation Ventures, Techstars and Benchstrength are named as investors in this round.
What does The Folklore Group do?
Fashion e-commerce startup, The Folklore, has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth..
Where is The Folklore Group based and how big is it?
The Folklore Group is based in United States. Fundz records about 36 employees.
Who are the decision-makers at The Folklore Group?
Fundz holds 1 contact at The Folklore Group. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Commerce and Shopping and Clothing And Apparel around the same time

Companies in the same sectors as The Folklore Group that raised within 45 days of this round, from Fundz verified event records.

  • Paerpay raised $700K (Seed) on May 31, 2024.
  • Snaps Clothing raised $1.6M (Seed) on May 28, 2024.
  • Oars & Alps raised $2.3M (Seed) on May 28, 2024.
  • Untuckit raised $9M on May 17, 2024.
  • Sezzle raised $150M (Funding Round) on May 17, 2024.
  • MED-X raised $250K on May 14, 2024.

Who to call at The Folklore Group, and when

A new round usually means The Folklore Group is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

The Folklore Group

Location

United States

About

Fashion e-commerce startup, The Folklore, has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new business. The e-commerce company, which was founded in 2018 by Amira Rasool, previously sourced, shipped and did last-mile delivery to customers in the US — which, however, didn’t allow it to grow fast enough. The startup is also rolling out a new marketplace where it acts as an affiliate partner of fashion brands or platforms, and The Folklore Edit, a media site that will carry stories on fashion and culture. The startup is working with modern fashion brands out of Africa that have a proven track record and can keep up with demand.“We are looking at it from a global perspective.

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The Folklore Group raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.