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The Desire Company Raises $8 Million To Support Retailer Demand

PRIVATEJan 31, 2022•over 4 years ago

Amount Raised

$8 Million

AtlantaOther

Description

The Desire Company, the trailblazing content media platform with authentic video reviews, how-to's, and classes from leading professionals, announced an $8 million Series A backed by private investment firms Valor Equity Partners and Cleveland Avenue, LLC. The Desire Company — co-founded by husband-and-wife duo, Eric and Judith Sheinkop — is changing the traditional shopping experience by creating the gold standard for reviews using credible, expert advice instead of influencers for a more trustworthy shopping experience. The funding will be used to support the lineup of brand and retailer partnerships, and opening a new studio in Chicago, Illinois to increase production capabilities in order to meet the growing demand from consumers and partners.

Company Information

Company

The Desire Company

Location

10 Quarry Lake Court

Atlanta, Georgia, United States

About

The Desire Company was formerly known as DesireList. The Desire Company is the world’s only community of Experts who tell the truth about the products they actually use and trust. Our mission is to empower shoppers to make more educated, confident purchase decisions by providing credible, expert-driven product reviews, how-tos, and classes.

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Predictive Intelligence
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ML-powered predictions for The Desire Company's next move

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.

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