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The Curling Group raised $5 million in seed funding led by Relay Ventures to grow the sport of curling through strategic investments and innovation.

Sep 26, 2024about 1 year ago

Amount Raised

$5 Million

Round Type

seed

TorontoSports

Investors

Jennifer JonesJohn MorrisTj HockensonGeorge KittleJared AllenRelay Ventures

Description

The Curling Group announced today that it has raised $5 million in seed funding. This round was led by Toronto-based venture capital firm Relay Ventures to broaden the sport's global reach.

Company Information

Company

The Curling Group

Location

Toronto, Ontario, Canada

About

The Curling Group is a new sports business venture backed by elite international curlers and led by sports, media, and entertainment industry veterans Nic Sulsky, Mike Cotton, former NFL star Jared Allen, and two-time Olympic gold medal curler John Morris. The company is dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers