logo
logo

The Brandtech Group secured $115M in a Series C funding round led by Fimalac and NendoLabs to disrupt the traditional advertising industry with AI-generated marketing campaigns, reaching a $4B valuation.

Mar 28, 2024•over 1 year ago

Amount Raised

$115 Million

Round Type

series c

New YorkContent MarketingDigital MarketingArtificial IntelligenceMarketingAdvertising

Investors

Bansk GroupMousse PartnersNendo LabsFimalac

Description

The New York-based The Brandtech Group has completed a $115 million Series C funding round, with investments from new investors Fimalac and NendoLabs, and existing investors Mousse Partners and Bansk Group. With a valuation of $4 billion, the company plans to utilize the investment to revolutionize the traditional advertising industry with AI-powered marketing campaigns.

Company Information

Company

The Brandtech Group

Location

New York, United States

About

The Brandtech Group is a digital-only marketing group and a generative AI marketing company, founded in 2015 as You & Mr Jones. Its mission is to help brands do their marketing better, faster, and cheaper using technology. The company's clients include Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt, and Renault-Nissan.

Related People

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech