Using NLP and big data, Tactic says it saves sales, marketing, and revenue operations professionals time they’d otherwise spend on search engines.“No enterprise wants to pay people to lose time to manual research and data entry. Tactic was founded in 2020 by Jack Hodkinson, an experimental physicist specializing in quantum materials and data analysis; and Rudy Lai, a former banker at Morgan Stanley and Bank of America Merrill Lynch.“Tactic is one of a new generation of companies that are seizing the opportunity presented by the seismic changes and improvements in natural language processing technology,” said Jan Hammer, Partner at Index Ventures, who led the investment.