Synthesia, an AI video platform, raised $200 million in funding led by Mark Cuban. The capital will be used to scale operations and enhance their innovative video technology.

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The startup, aware of the fact that almost any powerful tool on the internet can be used for evil, is focusing exclusively on enterprise clients, rather than allowing anyone and everyone to hop on the platform. Since raising a $12.5 million Series A in April, Synthesia has added features that make it even easier for users to create their own animated talkers, and the platform now has 1000 custom avatars in use. The law firm has 35 partners with their own avatars, creating videos for both internal comms and client communication.Synthesia’s AI video generation platform hooks $12.5 million Series A led by FirstMark The $40 billion Australian startup shot up like a rocket after unlocking the ability to design — anything — for the rest of the organization outside of the design department. The startup takes that a step further with the ability to create videos featuring an avatar that looks and feels like a real person, either an unknown actor or the CEO of your own company. An Israeli company called D-ID actually demo’d their tech at Disrupt 2021, showing how they can take a still image of a person and turn it into video content. These customers predominantly use the tool for training videos, it said, but also use Synthesia for monthly updates to the broader team or delivering information that would normally come via email. Synthesia isn’t the only company doing work in its problem space.