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Bengaluru-based food-delivery startup Swish raised $2 million in its maiden funding round led by Accel to expand operations and scale its delivery model across Bengaluru.

PRIVATENov 19, 2024

Amount Raised

$2 Million

Round Type

Seed

Food and BeverageAdvertisingHospitalityE CommerceDeliverymarketing & advertising

Investors

Abhiraj BhalVarun KhaitanKarthik GurumurthyAccel

Description

Swish, a 10-minute food-delivery startup based in Bengaluru, has successfully raised $2 million in its initial funding round, led by the venture capital firm Accel. The funds will be utilized to enhance its operations and delivery model, extending further into tier-1 cities.

Quick answer

Swish raised $2 Million in a Seed round, dated November 19, 2024. Investors: Abhiraj Bhal, Varun Khaitan, Karthik Gurumurthy and Accel.

How much did Swish raise?
Swish raised $2 Million in a Seed round on November 19, 2024.
Who invested in Swish?
Abhiraj Bhal, Varun Khaitan, Karthik Gurumurthy and Accel are named as investors in this round.
What does Swish do?
Swish is redefining product sampling with a revolutionary adtech platform purpose-built for CPG brands and grocery retailers.
Where is Swish based and how big is it?
Fundz records about 6 employees.
Who are the decision-makers at Swish?
Fundz holds 1 contact at Swish, including the Founder & CEO. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food and Beverage and Advertising around the same time

Companies in the same sectors as Swish that raised within 45 days of this round, from Fundz verified event records.

  • Dorje Teas raised $200K (Seed) on October 12, 2024.
  • Condado Tacos raised $15M on December 13, 2024.
  • Rebel Foods raised $210M (Series G) on December 12, 2024.
  • Doodhvale Farms raised $3M (Series A) on November 20, 2024.
  • Front Row raised an undisclosed amount on November 12, 2024.
  • Foodsi raised $1.3M (Seed) on October 29, 2024.

Who to call at Swish, and when

A new round usually means Swish is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Swish raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Swish, from your own LinkedIn network

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Company Information

Company

Swish

About

Swish is redefining product sampling with a revolutionary adtech platform purpose-built for CPG brands and grocery retailers. By automating and streamlining the sampling process, Swish eliminates inefficiencies and creates dynamic, measurable campaigns that deliver value to all stakeholders. Founded by retail media veterans, Swish transforms the way sampling is planned, executed, and evaluated—turning it into a powerful growth engine. With Swish, everyone benefits: retailers gain new revenue streams, brands achieve smarter engagement, and consumers enjoy meaningful product experiences. Forget the old way of sampling—Swish is the future.

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Fundz sees it the moment Swish raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

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Verified contactsAdam, Founder & CEOSee plans and pricing
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Swish raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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