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E-commerce startup Swap raises $100M in a Series C funding round co-led by Iconiq and DST Global to enhance payment capabilities and expand into new markets.

PRIVATEJan 07, 2026

Amount Raised

$100 Million

Round Type

Series C

LondonSoftware

Investors

DST GlobalIconiq

Description

London-headquartered e-commerce operating startup Swap has raised $100M in a Series C funding round. The round was co-led by existing investor Iconiq and DST Global. Swap plans to use the funds to bolster its payment capability and target new markets. With this funding, Swap aims to enhance its platform for e-commerce brands managing logistics.

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Company Information

Company

Swap

Location

London, England, United Kingdom

About

Swap was founded in 2022 by Sam Atkinson and Zach Bailet to empower merchants with a seamless, fully integrated experience that connects the myriad complexities of their operations. From cross-border and inventory management to pricing and returns - Swap drives efficiency and fuels extraordinary growth with AI-powered insights and actions. Swap is the first platform to connect every key operation in the merchant journey while leveraging data, analytics, and AI to unlock value and drive unmatched growth.

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Related People

1 contact
Verified contactsWebb S., Executive DirectorSee plans and pricing
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Swap raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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