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Summer Fridays receives a strategic growth investment from TSG Consumer Partners for further expansion of its beauty products.

Jul 26, 2024over 1 year ago

Amount Raised

$15 Million

Los AngelesCosmeticsBeautyLifestyleFashionHealth CareE Commerce

Investors

Tsg Consumer Partners

Description

Summer Fridays, a clean, premium skincare and hybrid makeup brand, has received a strategic growth investment from TSG Consumer Partners, a leading private equity firm. The investment aims to support Summer Fridays’ growth initiatives and geographic expansion while maintaining the core brand and products.

Company Information

Company

Summer Fridays

Location

Los Angeles, California, United States

About

Founded in 2018 by Marianna Hewitt and Lauren Ireland, Summer Fridays is a clean, California-inspired premium beauty brand. Headquartered in Los Angeles, CA, the company is best known for its highly successful Jet Lag (Mask; Eye Serum) and Lip (Lip Butter Balm; Dream Lip Oil) franchises. Summer Fridays offers a growing assortment of products focused on beauty, efficacy, and simplicity.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech