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Sugar Cosmetics Closes $50 Million Series D Funding Led By L Catterton To Double Down On Digital-First Beauty

May 30, 2022

Amount Raised

$50 Million

Round Type

Series D

MumbaiSoftwareConsumer Goods

Description

SUGAR Cosmetics ("SUGAR"), one of India's largest omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers, today announced the close of its $50 million Series D fundraise led by the Asia fund of L Catterton, the largest global consumer-focused private equity firm. The upsized round saw strong interest from multiple private equity funds with continued participation from existing investors – A91 Partners, Elevation Capital, and India Quotient – firmly placing the company on track to further capitalize on its growth momentum in the rapidly expanding beauty and personal care market in the country.

Quick answer

SUGAR Cosmetics raised $50 Million in a Series D round, dated May 30, 2022. SUGAR Cosmetics is based in Mumbai, Maharashtra, India.

How much did SUGAR Cosmetics raise?
SUGAR Cosmetics raised $50 Million in a Series D round on May 30, 2022.
What does SUGAR Cosmetics do?
SUGAR Cosmetics, a cult-favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India.
Where is SUGAR Cosmetics based and how big is it?
SUGAR Cosmetics is based in Mumbai, Maharashtra, India. Fundz records about 1,700 employees.

Source: Fundz verified event record.

Who else raised in Consumer Goods and Software around the same time

Companies in the same sectors as SUGAR Cosmetics that raised within 45 days of this round, from Fundz verified event records.

  • Celus raised $26M (Funding Round) on July 6, 2022.
  • Collage Group raised $25M (Funding Round) on June 29, 2022.
  • Shop Circle raised an undisclosed amount (Funding Round) on June 28, 2022.
  • Eagle Football Holdings raised an undisclosed amount (Funding Round) on June 24, 2022.
  • Sknups raised $3.5M (Seed) on June 16, 2022.
  • Zitadel raised $2.5M (Seed) on June 10, 2022.

Who to call at SUGAR Cosmetics, and when

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Company Information

Company

SUGAR Cosmetics

Location

Mumbai, Maharashtra, India

About

SUGAR Cosmetics, a cult-favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 40,000+ retail outlets across 550+ cities and a mission of reaching the doorstep of every makeup user in the country. For more information, please visit www.sugarcosmetics.com.

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SUGAR Cosmetics raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.