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Sugar Cosmetics is raising Rs 140-150 crore in new capital from existing investor A91 Partners. The funding comes amid challenges including mounting losses and declining revenues.

PRIVATESep 04, 2026•4 days ago

Amount Raised

₹1.5 Billion

Round Type

Venture - Series Unknown

MumbaiSoftwareConsumer Goods

Investors

A91 Partners

Description

Sugar Cosmetics is raising Rs 140-150 crore in fresh capital from existing investor A91 Partners in a deal that could value the company at Rs 500-600 crore. This funding is crucial as Sugar grapples with mounting losses and declining revenues. The company's valuation has dropped significantly from its peak four years ago. The investment will help them navigate current financial challenges.

Company Information

Company

SUGAR Cosmetics

Location

Mumbai, Maharashtra, India

About

SUGAR Cosmetics, a cult-favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 40,000+ retail outlets across 550+ cities and a mission of reaching the doorstep of every makeup user in the country. For more information, please visit www.sugarcosmetics.com.

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