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SportsBug Partners with Sterling Select Group for Strategic Equity Investment.

PRIVATESep 11, 2026•about 2 hours ago

Round Type

Venture - Series Unknown

Fort WorthSports

Description

SportsBug LLC has announced a partnership with Sterling Select Group LLC, which has taken an equity interest in the company. Sterling Select will act as a strategic and operational partner as SportsBug expands its platform across various professional and collegiate sports.

Company Information

Company

SportsBug

Location

Fort Worth, Texas, United States

About

SportsBug LLC is a sports media technology company that provides real-time play-by-play audio to fans at live sporting events. The company focuses on enhancing the fan experience by delivering radio broadcasts directly to smartphones over standard wireless networks. Their technology doesn't require new venue infrastructure and allows fans to enjoy games from home as well.

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SportsBug raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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