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Sports Innovation Lab, Inc. reported raising $4.16 Million in an initial SEC Form D filing, from an offering of $3 Million

PRIVATEAug 12, 2021

Amount Raised

$4.16 Million

$4.16 Million sold, per SEC Form D (first sale Aug 12, 2021)

Round Type

Seed

KingstonAdvertising

Who to call at Sports Innovation Lab, and when

A new round usually means Sports Innovation Lab is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Sports Innovation Lab raises, hires an executive or expands, scored against what you sell
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  • Who you already know at Sports Innovation Lab, from your own LinkedIn network

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Company Information

Company

Sports Innovation Lab

Location

200 Portland Street

Kingston, Massachusetts, United States

About

Sports Innovation Lab is a data, insights, and analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. Known for its pioneering research on fan behavior and the commercialization of the women's sports market, Sports Innovation Lab is evolving how organizations use data to understand their customers and acquire more of them, starting with sports and entertainment. Sports Innovation Lab's proprietary fan intelligence model—Fluid Fan™ Graph—is built on observational, transactional, and deterministic fan data. Global brands, including Legends, Kellanova, NASCAR, and Monumental Sports and Entertainment, use Sports Innovation Lab's data, audiences, and insights to drive revenue.

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Fundz sees it the moment Sports Innovation Lab raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Strategic

ML-powered predictions for Sports Innovation Lab's next move

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Sports Innovation Lab raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.