Amount Raised
$15 Million
Investors
Tag HeuerAesopJoe & The JuiceUniqloLululemonMc Donald’sDigTeliaIndustrifondenFuel Venture CapitalBalderton CapitalDundee PartnersSchusterman Family InvestmentsJs Capital ManagementLiontree
Description
Stockholm-based “Spotify for Business” B2B music streaming service Soundtrack Your Brand has raised $15 million in a new funding round. Founded by former COO & Co-Founder Beats Music Ola Sars, the investment is aimed at turning the volume up on a go-to-market strategy that’s already resulted in 60% year-on-year revenue growth in 2022.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech