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B2B Music Streaming Service Soundtrack Your Brand Raises $15 Million

PRIVATEJun 16, 2023•almost 3 years ago

Amount Raised

$15 Million

Stockholm

Investors

Tag HeuerAesopJoe & The JuiceUniqloLululemonMc Donald’sDigTeliaIndustrifondenFuel Venture CapitalBalderton CapitalDundee PartnersSchusterman Family InvestmentsJs Capital ManagementLiontree

Description

Stockholm-based “Spotify for Business” B2B music streaming service Soundtrack Your Brand has raised $15 million in a new funding round. Founded by former COO & Co-Founder Beats Music Ola Sars, the investment is aimed at turning the volume up on a go-to-market strategy that’s already resulted in 60% year-on-year revenue growth in 2022.

Company Information

Company

Soundtrack Your Brand

Location

Stockholm, Stockholm County, Sweden

About

Soundtrack Your Brand – Music streaming for businesses that want it all. Play music legally in your business! Create the perfect music playlists and sound for your guest experience with the world’s largest commercial catalog of over 90 Million songs - licensed for business use. Access the music you want and the tools to make it easy: Music scheduling, AI assisted curation, explicit-lyric filter, and centralized controls that let you focus on creating the best guest, customer, and employee experience for your business. Visit our website (https://www.soundtrackyourbrand.com) to learn more.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.

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