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UK-based B2B software startup Souk has raised $1.6 million in pre-seed funding led by Sure Valley Ventures to develop its AI-powered partner management platform.

PRIVATESep 03, 2026•1 day ago

Amount Raised

$1.6 Million

Round Type

Seed

United KingdomSoftwareArtificial IntelligenceSaasEnterprise SoftwareMachine Learning

Investors

Fuel VenturesAntlerSure Valley Ventures

Description

Souk has successfully secured $1.6 million in pre-seed funding to enhance its AI Partner Manager, aimed at optimizing partner relationships. This funding round attracted participation from Sure Valley Ventures, Antler, Fuel Ventures, and various angel investors. The company is focused on enabling businesses to convert inactive B2B partners into revenue-generating assets. With its innovative platform Coco, Souk seeks to streamline the partner management process significantly.

Company Information

Company

Souk

Location

United Kingdom

About

Souk is a UK-based B2B software startup that is developing an AI-powered partner management platform. Founded in July 2025, it aims to help companies manage and reactivate partner relationships that are often neglected. The platform features Coco, an autonomous AI agent that streamlines tasks across the partnership lifecycle. Souk targets businesses that rely on partnerships while dealing with manual management processes.

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