Fundz

Soona Raises $10.2M Series A To Scale Its Virtual Content Creation Platform, Transforming How Brands Shoot Photos And Videos For E-Commerce

PRIVATEApr 16, 2021

Amount Raised

$10.2 Million

Round Type

Series A

DenverE CommerceMarketing

Description

Today, soona, the world’s first virtual content creation platform for e-commerce, announced it has raised $10.2M in Series A funding, led by Union Square Ventures. soona’s technology powers virtual photo and video shoots, transforming the way brands create content for e-commerce and marketing. The company will use the funding to expand its proprietary Camera-to-Cloud technology and introduce a subscription product. soona solves three main problems associated with brand content by delivering high-quality creative from professional crews, a quick 24-hour turnaround time, and transparent pricing -- all within one collaborative and intuitive platform.

Quick answer

Soona raised $10.2 Million in a Series A round, dated April 16, 2021. Soona is based in Denver, Colorado, United States.

How much did Soona raise?
Soona raised $10.2 Million in a Series A round on April 16, 2021.
What does Soona do?
Soona is a virtual content studio platform that helps brands to make professional-level photos and videos for e-commerce and marketing.
Where is Soona based and how big is it?
Soona is based in Denver, Colorado, United States.
Who are the decision-makers at Soona?
Fundz holds 2 contacts at Soona. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and Marketing around the same time

Companies in the same sectors as Soona that raised within 45 days of this round, from Fundz verified event records.

  • Thryv Holdings raised $600K (Seed) on May 11, 2021.
  • PebblePost raised $2.3M (Seed) on May 26, 2021.
  • FarEye raised $100M (Funding Round) on May 25, 2021.
  • Zeta Global raised $250M (Funding Round) on May 24, 2021.
  • Walker Edison raised an undisclosed amount on May 24, 2021.
  • Pine Labs Limited raised an undisclosed amount (Funding Round) on May 21, 2021.

Who to call at Soona, and when

A new round usually means Soona is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Soona raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Soona, from your own LinkedIn network

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Company Information

Company

Soona

Location

Denver, Colorado, United States

About

Soona is a virtual content studio platform that helps brands to make professional-level photos and videos for e-commerce and marketing.

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Fundz sees it the moment Soona raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Soona raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.